Islands Souvenirs Welcomes 13,000 Cebu Marathon Finishers with Sinulog Inspired Finisher Shirt
- Islands Souvenirs
- Aug 27
- 2 min read
Updated: Aug 28
Islands Souvenirs joins the Cebu Marathon 2026 as the official finisher shirt partner, greeting over 13,000 runners with a Sinulog inspired design that celebrates both endurance and Cebuano heritage.
On January 11, 2026, more than 13,000 runners are expected to cross the finish line of the Cebu Marathon. Waiting for them will not only be cheers from the crowd but also a finisher shirt designed by Islands Souvenirs, a brand that has become synonymous with Sinulog. The shirt embodies the grit of the marathon and the rhythm of Cebu’s grandest festival.
From the Press Room to the Finish Line
At the official press conference, organizers announced that this year’s marathon will welcome its largest field yet, surpassing the 12,275 participants of 2025. Andrea Aldeguer, Chief Brand Director of Islands Souvenirs, expressed the company’s pride in creating the finisher gear: “Marathons, like Sinulog, are about shared energy and pride. We wanted the moment at the finish line to feel like coming home—bold, colorful, and unmistakably Cebuano.”
Where Sinulog Meets the Marathon
Islands Souvenirs has long been woven into the Sinulog story. Known for its Cut and Style concept, vibrant festival shirts, and personalized designs, the brand has given festival goers countless ways to wear their devotion and joy. That same creative spirit now finds a new stage in the Cebu Marathon.
The 2026 finisher shirt draws inspiration from Sinulog’s tribal drums and vibrant headdresses. Its colors echo the festival streets, while its patterns carry the rhythm of devotion and celebration. For runners, it is both a marker of achievement and a reminder of Cebu’s culture.
A Race Through the Years
The Cebu Marathon has steadily grown into one of the country’s premier races. Each year brings more participants, more stories, and more moments of triumph. From its earlier editions to the massive turnout of 2025, the race has become part of Cebu’s January tradition, standing shoulder to shoulder with the Sinulog festival itself.
This year, Islands Souvenirs unites these two traditions. The finisher shirt is not just a piece of running gear. It is a cultural emblem, one that celebrates endurance, devotion, and the Cebuano way of turning every milestone into a festival.
When the last runner crosses the finish line, they will take home more than a medal or a shirt. They will carry with them the memory of a race that felt like Sinulog itself—a celebration of resilience, color, and community.